Tasked with the branding, website, and print design for Thirty Bales, a new restaurant outside of Minneapolis, MN, fellow designer Vanessa McKenzie and I drew from our Midwestern roots to craft a look that is both carefree and contemporary.
The inspiration for Thirty Bales is rooted in the place where comfort, creativity and culinary tradition meet. The visual elements embody this by taking the familiar and applying our own unique twist. The color palette and the typography emphasize our bright personalities, bold recipes and passionate Midwestern spirit.
Art Direction + Co-Design:
Joshua P. Ferguson
We got the opportunity to design the look & feel for the Broadway Musical adaptation of Disney's FROZEN. Sadly none were chosen, but I loved this project and what we were able to create.
Kurt Fries, Zulema Orozco
As part of Oscar Mayer's campaign to putting "A Better Hot Dog in Every Hand" we created pieces (both internal and consumer facing) to guide this year's HotDoggers to success. Assets include: Wiendermobile decal, flag, printed handbook, t-shirts, influencer swag, and Twitter hashtag generated icon.
A few pieces of the campaign can be seen in this ad and here as well.
Tess Dmitrovsky, Andres Arlia
I wrote and illustrated this book for my 3 year old nephew Miles, who I am quite close with, to explain why he wouldn’t see much for the next year or so, as I was moving to Japan. The story references all of the fun things and adventures we get into, and reminds him that when he misses me, all he has to do is read this book, and remember that I love him.
We got the opportunity to re-design the logo for United Airlines. Sadly none were chosen, but I really enjoyed this project and some of the marks I was able to create.
Kurt Fries, Zulema Orozco
The inspiration for both pieces comes from poems, written by 826CHI students. Please enjoy the full text of DAIRY, by Imaan Y:
I give you permission
Wreck my stomach
So long as I can have the pleasure of pulling apart your
stringy mozzarella sticks
I prefer not to have you in your weakened, limp,
But I will still nurture you and pull you apart with care
I will tentatively bite into the waxy skin of your round, full Brie figure (always temporarily forgetting if it’s edible)
I will resign myself to amazement every time I discover your
simultaneously sweet and salty character
I will drink your calcium-rich nectar, known as “milk” by
common folk, hoping to find my strength in its
You only have one serious flaw that I think you are very
well aware of
You sit in the hands of Jamie Lee Curtis
Telling the world how good you are for digestive systems
Or let Bobby Flay get you to the Greek and use you as a
substitute in cooking
No! I see right through you to your tartness and tang, and I
almost hate you for letting yourself regress to a yogurt form
You’re so much better than that
Don’t let the world manipulate you
You’re cultured enough without bacterial fermentation
Oh, dairy. You always trick me into thinking you’re good for me,
but I end up sick and gassy in the end.
I think you’re worth it.”
Who Wants Love? was written by an 826CHI student while she was in 4th grade and all the designs for the show were inspired by her words:
"Love is a great thing because it’s made out of hearts and beauty and prettiness and handsomeness and awesomeness. And POW!
Loves goes slow. Love is ridiculous. Love is fast like a pony with a wizard costume on and a green mustache. Love is sad. Love is crazy. Love is around the world. Love is a deck of cards. Family Love is happy and cool—boyfriend and girlfriend Love is yuck and nasty.
When it comes to love, a man has to have a job, a good diploma, and has to have an eight-pack. And he has to cook and has to look handsome. He probably has to be in his thirties."
Alison Sustarich, Tiny Bold Creative
The products of countless hours spent on trains, in airports, in car rides, or hanging out with my insomnia over the past 4 years. Some are available for print here.
Illustrations, poster, and postcard designs to decorate Cupcake's booth and promote their presence at various festivals including, NYC Food and Wine Festival, Coachella, Lollapalooza, and VooDoo Fest.
Kurt Fries, Susan Betteridge, Alice Xiao
I had the opportunity to collaborate with Megan Molteni, a talented journalist and my rad sister (seriously, check her out), on a piece for Otherwheres Magazine. These illustrations were based on and paired with her story about life and death in a future world ravaged by climate change. Volumes of this magazine are available for purchase on tictail.
Various illustrations + editorial design to accompany articles for The Riveter - an online magazine for badass ladies by badass lady journalists. I was also involved with laying out content in their ISSUE 5 print edition.
Art Director / Lead Designer
As a member of 826CHI's Design Cohort, I was able to help out with a last minute design request to design the cover and 6 interior illustrations. The book is a powerful, 200-page book of poetry, stageplays, screenplays, and essays entitled "HOMEMADE CONSTELLATIONS." The books were then printed and bound out-of-house and made available to the students.
Various illustrations + designs for weddings, from Save The Dates, to invitations, to drink menus.
I was approached by Homestead Apothecary in Oakland, CA to design tote bags in their shop. Nic, their owner, was inspired by a recent trip to the desert and chose the plants featured based that experience.
I also provided additional botanical illustrations for their zine and website.
Fun lil’ gif / illustration I made when I moved away from Milwaukee.
Poster + event design created for the 2017 fundraiser hosted by the inaugural Milwaukee Chapter of the New Leaders Council.
Shirt design for Giveashi*t 2017 pop-up shop and website. 100% of proceeds are donated to Streetwise in Chicago.
This year, our theme is “Open”:
How can we be open to the world, for the world?
As a member of 826CHI's Design Cohort, I volunteered some time to layout 100+ pages of the "New Voices" Chapbook (cover design + page layout). This was an incredibly moving project with 10th graders at Curie Metro High School where they produced transcripts of personal interviews with loved ones (ala Story Corps). The books were then printed and made available to the students.
I had the opportunity to work with Deploy / US to streamline their branding. As a non-profit group dedicated to non-partisan support for national action on climate and clean energy it is key that their brand is both neutral and bold. With their existing logo and mission in mind, I created a look a feel that is both strong and approachable. The color scheme reflects their commitment to bi-partisanship, while imagery of landscapes and natural textures give a nod to the root of their cause: climate change.
Along with their Look & Feel, I also created a brand guidelines, presentations and graphics, advised their website, and designed print layout for both a white paper publication and case statement. Most of the photography used throughout these pieces as well as on the website is my own.
An advertising campaign for LSTN reclaimed wood headphones. With the intention to hearken back to the craftsmanship used in band posters of the two musicians (Mick Jagger and Bob Dylan) referenced in the copy, we looked to highlight the craftsmanship, beauty, and superior quality of the headphones.
This ad also won a “Silver” in Atlanta’s 2014 Addy Awards
Logo + branding for Chicago based lighting company, specializing in custom night club and venue production design.
Commissioned work for illustration and flowchart to accompany an article pitch on the sustainability of the fishing industry to Lucky Peach magazine.