Tasked with the branding, website, and print design for Thirty Bales, a new restaurant outside of Minneapolis, MN, fellow designer Vanessa McKenzie and I drew from our Midwestern roots to craft a look that is both carefree and contemporary.
The inspiration for Thirty Bales is rooted in the place where comfort, creativity and culinary tradition meet. The visual elements embody this by taking the familiar and applying our own unique twist. The color palette and the typography emphasize our bright personalities, bold recipes and passionate Midwestern spirit.
Art Direction + Co-Design:
Joshua P. Ferguson