As part of Oscar Mayer's campaign to putting "A Better Hot Dog in Every Hand" we created pieces (both internal and consumer facing) to guide this year's HotDoggers to success. Assets include: Wiendermobile decal, flag, printed handbook, t-shirts, influencer swag, and Twitter hashtag generated icon. A few pieces of the campaign can be seen on their official IG feed.
Agency: mcgarrybowen
Copywriters: Tess Dmitrovsky, Andres Arlia